January 11, 2011 the company launched a new system OTRUM interactive television OTRUM Enterprise. The new solution allows a different angle to look at the hospitality industry as a whole and provides hoteliers new opportunities for business management: ever hotel is not so intelligent and flexible system as OTRUM Enterprise, which includes a complete set of tools aimed at increasing guest satisfaction and revenue growth hotels .

At the moment the system is already installed and working successfully in the Radisson Blu Plaza Hotel Oslo. Close cooperation OTRUM and hotel management for 25 years has allowed system designers to analyze and understand the deep needs of the hotel business and successfully implement appropriate functionality in OTRUM Enterprise.

Mr Bjorn Ove Skjeie, President and Managing OTRUM very pleased with the new product the company and believes that the launch of OTRUM Enterprise has a long-term prospects and the opportunity to further influence the entire hospitality sector. The new technology is radically different from similar systems, offering integrated solutions for numerous business processes the hotel. «КAs a manager OTRUM I proud of my team and I believe that we have achieved that goal, although it was not easy. Creative minds of our R & D department is developing additional services to OTRUM Enterprise. And this is just the beginning. ».

Now, guests can try a whole new level of service in each room, based on a system of profile communication. Using this in the registration information about the visitor, the system creates an individual profile for a number of parameters (gender, age, language, nationality) and subsequently uses it to target services and to advertise special events. Banners will appear on the screen at a given time, and they can be reduced, so they do not hinder viewing. In this case, the interface of the system will operate using the name of the guest, his language and other parameters of its profile.

User information is stored on a central server that allows authorized personnel to manage data online from any computer using any web browser. In addition, analyzing the profile data reviews, the system user has the ability to generate statistics on the use of various services of the hotel for various periods. Combining this information with knowledge of the hotel market, you can create and optimize pricing hotel.

Thus, OTRUM Enterprise certainly surprise even the most modern visitor to the hotel for its latest technology, news updates in real time, with a special application for smartphones and other innovative features.